Booking.com’s new sustainable travel research reveals an unexpected generational paradox

Booking.com’s new sustainable travel research reveals an unexpected generational paradox

Booking.com has released its 11th annual research report into consumer attitudes and understanding of the social and environmental impact of travel. With insights from 32,500 travellers across 35 markets globally, this year’s research highlights a generational paradox. While 84% of Canadian travellers at all ages say that more sustainable travel is important or very important…more ›
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