Demand strong, but safety, value shape Europeans’ holiday choices
The European Travel Commission (ETC) reports that despite economic pressures, geopolitical tensions and climate-related challenges, Europeans continue to prioritize travel. According to the findings in the ETC’s latest Monitoring Sentiment for Intra-European Travel (Wave 25), 81% of Europeans intend to take a trip between June and November 2026, four percentage points higher than during the…more ›
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