Travel Agent, OTA, or Direct: How Canadians Book and Why It Is Shifting Fast
In the final part of this exclusive four-part series, Environics Analytics’ Sandra Ware, Director of Client Strategy – Travel looks at how Canadians book travel and why that is shifting. Ware told Canadian Travel Press that: “Many travellers who prefer agents are also comfortable online. What matters more are factors such as budget, trip complexity…more ›
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